LET THE SUN SHINE IN!
Client: Wessanen / Brand: Zonnatura / Category: FMCG / Market: Netherlands, Belgium / Fields: Branding, Packaging
Zonnatura is Hollands best known ‘natural’ brand on the supermarket shelves. True to nature for 65 years already. The strong but rigid brand design results in immediate recognition on shelf, but leaves little leeway to inject inspiration and emotion on a category- or product level. Sometimes the design needs to work just that little bit harder to stand out against its competitors when it comes to taste appeal, quality perception or plain and simple fun.
Tweaking the brand hierarchy and adding only the necessary we introduced a range of designs that is still strongly anchored within the Zonnatura brand world, but bring the ammunition to win the battle on shelf.
A little brand BOOST!
