FACING THE COMPETITION
HEAD FIRST
Client: Heineken Sri Lanka / Brand: Bison / Category: Alcoholic Beverages
Market: Sri Lanka / Fields: Branding, Packaging, Brand Visuals
Bison has since long been one of the cornerstones of the Sri-Lankan beer landscape. But lately the marketshare was not wat it used to be. So when the brand team approached us, they where looking for a new impulse. A strong new look, ready to take on the competition. Celebrating the working class heroes of Sri-Lanka.
The Bison is a rock of an animal, carrying the very characteristics the renewed brand should encapsulate : Iconic, bold and engaging. The circular logo badge places the newly developed Bison icon at the centre of the brand. Supported by unique background illustrations, each version of Bison is a character of it’s own. The ‘Classics’ Strong & Stout and the ‘new kid on the block’: Bison Breeze.
We are proud the Bison Team not only trusted us with the brand and packaging, but also asked us to create a supporting visual brand style.