NEW ERA
NON-ALCOHOLIC
CRAFT BREWING
CLIENT: Castle Noush / BRAND: Argo / CATEGORY: Non-alcoholic Beverages
MARKET: Middle East / FIELDS: Branding, Packaging, Secondary packs, Key visuals, Style books
Born in 1930, rejuvenated in 2020. What was once the Argo brewery in Tehran has been revived as a modern, inspirational space for a creative, new generation. To celebrate this event, the Argo brand itself has also been re-introduced as a range of non alcoholic craft beers. A new beverage experience for the middle eastern market with flavors like I.P.A., Classic Malt & Blond.
A true modern classic. T was also the inspiration for brand design, drawing upon the brands vast visual heritage. The iconic diagonal banner, combined with off-white, black and gold. The subtle balance between classical Farsi and contemporary elements. Proud of its history, ready for a new era.