A STAR IS REBORN.

Client: Heineken DRC / Brand: Primus / Category: Alcoholic & Non-Alcoholic Beverages
Market: Africa/DRC / Fields: Branding, Packaging, Visual Identity

We at Now Even Better like to take something good and make it even better. And that’s exactly what the Primus team was looking for. Primus has been DRC’s no1 beer for years, but was in need of a fresh, modern makeover to be ready for Tomorrow’s market playground. We created a bold new identity in which the star plays a key role. Not on i’ts own, but closely locked to the brand. In addition to the new brand and pack design, we created a clear, consistent visual language that ties all media, from communications to place of purchase material, strongly together.

Bring the vibe!