A BRIGHT LITTLE STAR
Client: Wessanen / Brand: Zonnatura / Category: FMCG / Market: Netherlands, Belgium / Fields: Branding, Packaging
Hollands best know 'natural' brand, Zonnatura, approached us to develop a daring new design for their brand-new tasty 'full of oats' bars. These bars had to portrait a 'wholesome' go-to for a quick energy boost. All while upholding their current design system.
We've solved this by simplifying the key brand elements. The bright white sun, now a well-defined brand shape, forms a holding device for the logo. And the yellow perfectly captures the brand's warmth and helps it pop out on the shelf.
Making OAT&GO shine proudly as the ideal 'between' snack.
Let's go!
