EMPOWERED
PERFORMANCE.
Client: Body&Fit / Brand: Body&Fit / Category: Sport Nutrition / Market: Global / Fields: Branding, Packaging Design
Body&Fit partnered with Now Even Better to redesign their complete product packaging range. An ever-increasing audience, with life styles ranging from health conscious to performance driven, asked for a new approach. Empowering performance and guiding them to reach beyond their goals.
The task at hand was to translate the brand-new brand strategy & identity to a bold, recognisable yet flexible packaging concept. With over a thousand of SKU’s and packaging formats, there was need for a simple, effective and easy to roll-out design system. Since most products sell online only, on-screen presence and legibility was also a must.
Working closely together with the client, a complete design overhaul, ranging from product portfolio architecture, structural packaging and final packaging designs was realised. The new, “empowering” concept brings clarity and confidence across the entire portfolio, reassuring the audience in their choices. Based on the new brand icon, combined with a bold use of colour and a clear typography/information hierarchy, the new design concept guarantees a maximum brand presence across all product ranges. Individually different, yet strongly connected. Just like their Audience.
No limits!
