SIZE DOESN’T MATTER. FLAVOR DOES.
Client: Wessanen / Brand: Abbot Kinney’s / Category: Beverages / Market: Benelux / Fields: Branding, Packaging Design
The Abbot Kinney’s team reached out to NEB to create a packaging design for their new product launch: Plant based drinks with a focus on indulgence. Rich, creamy drinks based on nuts. Let’s be honest, we all deserve a (un-) guilty pleasure now and then!
For this range of small treats, we stepped away from the pure white base for which the Abbot Kinney’s packaging is known. Part of the ‘dairy alternative’ category, but with design cues strongly leaning towards desserts. Just as organic, natural and vegan as the rest of their portfolio, but this time with a seductive twist. This range is part of a brand wide packaging redesign, of which we hope to show you more soon!
Naturally seductive!
