Catch the Breeze:
Txilar's Vibrant New Identity.

Client: Heineken Mozambique / Brand: Txilar / Category: Alcoholic & Non-Alcoholic Beverages
Market: Mozambique, Africa / Fields: Branding, Packaging, Visual Identity

The reimagined packaging and visual identity of Txilar beer captures the vibrant spirit and dynamic energy of Mozambique's coastal lifestyle. Inspired by the breezy, relaxed atmosphere of the beach, the new label design moves away from rigid, traditional shapes, embracing fluid, organic forms that echo the natural beauty of Mozambique’s shores.

The colors have been reimagined, becoming as bright and bold as the sun itself, infusing the brand with a lively, fresh look that stands out on any shelf. At the heart of the design, the iconic Maputo Bridge evolves from a static symbol into a dynamic visual narrative that celebrates the brand’s heritage.

Numa Boa!