Client: Heineken Vietnam / Brand: Bia Viet / Category: Alcoholic Beverages / Market: Asia Vietnam / Fields: Branding, Packaging, Secondary Packs

NEW BIRD FLYING FREE

We are very proud to present the latest addition to our portfolio of new to world beer brands: Bia Viet. Vietnamese are known for their national spirit under any circumstances. Bia Viet brings together 2 traditional Vietnamese elements and shapes them into new and modern brand assets: the Dong Sun drum and the Chim Lac bird. Together with the V shaped logo shield, they fuse into an illustrative graphical language which is unique to Vietnam. All set in a palette of the national colors red and yellow, with touches of silver to add freshness.

The ‘chilled’ visuals highlight the cold fermentation technique that is during the brewing process. It preserves the essence of hops and delivers long-lasting refreshment.

FREE AS A BIRD! 

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